7eleven x Crayon Shinchan

Client
7eleven
Year
2021
Fields
Creative
Key Visual Development

In the second half of the year, 7eleven teamed up with Crayon Shinchan to launch a new series of collectible. In view of this, we used Shinchan's voice of tone to communicate with audience. We used the most non-nutritious sentences to make everyone laugh while promoting the latest series of collectible.

【Snacks】When you eat snacks and close your eyes, surprisingly you can't see anything.

【Beer】Drink one glass on Monday...drink the other glass on Tuesday...drink another glass on Wednesday...As long as you drink one glass every day, you will finish 7 glasses of beer in a week.

【Daily】Whether it’s the morning of drinking juice,  noon of eating chocolate, break of enjoying tea, or night of watching Superman, after today is tomorrow.

【Pullback Car】When you pull back the pull-back car, it will rush forward. When you rush to the front, you will see the rear of the car.

Besides, 7eleven and Shinchan have opened several "Shinchan limited stores" to display joint products for the audience to check in. We also designed some POSM for the limited stores to support activities and attract more people to the store.