Lunar New Year is an important festival in Hong Kong. After experiencing the Christmas, Coca-Cola decided to continue the taste of togetherness. We hold a point saving activity during the New Year to encourage audience consumption to exchange for kitchen utensils and cooked for family gatherings. We rarely had chance to meet each other, but the most familiar feeling remains the same.
Of course, recipes were indispensable. We invited many celebrities to launch "Star Group New Year Dinner", including Hins Cheung, Kitty Yuen, Zeno Koo and Manson Cheung. On the one hand, they teach everyone how to cook special New Year dishes, and on the other hand, they shared their New Year stories. We encouraged everyone to get together during the New Year and shared the love of their families.
