Why not Faster? is the Hong Kong Marathon campaign. As the official designated brand, Nike has repeatedly challenged participants. We asks audience the meaning and pursuit of running. People who want to get faster are never satisfied. Faster is a decision, a commitment to speed. It is not limited to marathons, but inspires everyone to have a progressive heart. Campaign invited running enthusiast - Kathy, Hong Kong marathon record holder - Wong Wan Chun, and youth running team - Dark Horse to produce relevant content.